Link building training: authority and digital PR
Authority determines how much search engines and AI models trust your website. This link building training teaches you how to earn links and mentions sustainably, without risking a penalty.
Who is it for?
- Marketers and PR professionals
- Business owners in competitive markets
- SEO practitioners who want to professionalise their link building
What we cover
- How authority works: backlinks, mentions and brand recognition as signals
- Analysing link profiles: assessing your own links and your competitors'
- Link building strategies: digital PR, partnerships, guest contributions and linkable content
- Risks: what Google considers spam and how to avoid it
- Reputation for AI: reviews, comparison sites and mentions that AI models take into account
- Local authority: Google Business Profile, citations and local links
What you take away
You can assess your website's authority, you have a realistic plan for earning relevant links and mentions, and you know which tactics to avoid.
Format and duration
I deliver the training on-site at your office or online, in English or Dutch. A session usually lasts half a day or a full day and is tailored to the group's level. Wherever possible we use your own website as practice material, so you leave with concrete improvements.
What a training day looks like
We start with a short check: what does the group already know and which questions are on the table? Explanation and exercises then alternate, always using your own website and competitors as examples. Midway through the day, participants work in small groups on a practical assignment that we review together. We close with a top five of improvements you can act on the very next day.
After the training
You receive the slides, a checklist and a summary of the improvements for your website. Two to four weeks later, an optional one-hour online follow-up session answers new questions and reviews progress.
Frequently asked questions
Will I learn how to buy links?
No. The training focuses on sustainable methods that comply with Google's guidelines.
Is link building still important?
Yes. Links and mentions remain an important signal for both Google and AI models, but quality matters far more than quantity.
Is local SEO included?
Yes, including Google Business Profile, reviews and local citations.
Curious what SEO and GEO could do for your business?
Tell me where your business stands today and where you want to take it. In a short, no-obligation call we will work out which steps will make the biggest difference.