International SEO consultant for growth across borders
For businesses active in the UK, the Netherlands, Germany, Belgium and beyond.
Expanding into other countries or languages? As an international SEO consultant based in the Netherlands, I help businesses make sure every audience sees the right version of their website and ranks for the right terms in each market. I work with clients in the UK, Germany, Belgium and the Netherlands.
What is international SEO?
International SEO means optimising a website for multiple countries and/or languages. It involves technical choices, such as domain structure and hreflang, but just as much content: people in Germany search with different words and expectations than people in the UK, even for the same product.
A literal translation of your website is rarely enough. Multilingual SEO starts with keyword research per market.
What my international SEO services include
- Market selection and keyword research per country: the search terms and volumes in each market
- Domain and URL strategy: country domains, subfolders or subdomains: pros and cons for your situation
- Hreflang implementation: showing the right language and country version in Google and preventing duplicate content
- Content localisation: briefs for translators and copywriters per market
- International link building: building authority with relevant sources in each country
- Per-country monitoring: tracking rankings and traffic per market
Who is it for?
- UK businesses expanding into the Netherlands, Belgium or Germany
- Dutch and European companies entering the UK market
- Online shops with multiple language versions
- Websites where Google shows the wrong language version
How I approach international SEO
- Analysis: current setup, markets and competitors per country
- Strategy: structure, priority markets and keywords
- Implementation: hreflang, technical setup and local content
- Growth: link building and optimisation per market
What international SEO delivers
The right version
Visitors automatically see their own language and country.
Growth per market
Targeted visibility in every country you serve.
No duplicate content
Language versions reinforce rather than compete with each other.
Why an international SEO consultant from SEOmotion?
You work directly with me, Bob Crombag. I have more than ten years of SEO experience, gained at the international agencies iProspect (Dentsu) and DEPT®, where I worked for brands such as Philips, AkzoNobel, ING, eBay and PostNL. Since 2017 I have been bringing that experience to independent businesses and growing companies through SEOmotion.
No account managers, no juniors taking over your project and no long lock-in contracts. Just honest advice, clear priorities and reporting you can actually follow.
At iProspect and DEPT® I worked on international websites for brands such as AkzoNobel, Philips and eBay. Being based in the Netherlands and working in English and Dutch, I know the Benelux market from the inside, which is valuable for UK companies entering it.
Related services and guides
Frequently asked questions
What is international SEO?
International SEO is optimising a website so that search engines show the right language or country version to the right users, and so that each version ranks for the terms people use in that market.
What is hreflang?
Hreflang is a technical annotation that tells search engines which language or regional version of a page is intended for which users.
Is translating my website enough?
Usually not. Search behaviour and terminology differ by country, so you need market-specific keyword research and localised content.
Can you help UK companies enter the Dutch market?
Yes. As a Dutch SEO consultant working in English and Dutch, I help UK businesses with Dutch keyword research, localisation and building local authority in the Netherlands and Belgium.
Curious what SEO and GEO could do for your business?
Tell me where your business stands today and where you want to take it. In a short, no-obligation call we will work out which steps will make the biggest difference.