Outsourced SEO
End-to-end SEO: audit, strategy and hands-on work across technical SEO, content and authority. You run your business; I take care of your visibility.
About outsourced SEO →
Freelance SEO & GEO consultant · Bob Crombag
SEO consultant for Google and AI search
More and more buyers start their research by asking ChatGPT, Gemini or Perplexity, not just by typing into Google. As an SEO consultant and GEO specialist, I make sure your business shows up in both places, with an approach built around your market, your goals and your budget.
Brands I have worked for
Services
Outsource it, work side by side, or learn it yourself
Whether you want to hand over your search engine optimisation completely or strengthen your in-house team, you work directly with me. No account managers, no off-the-shelf packages.
GEO: visibility in AI
Generative Engine Optimization makes sure ChatGPT, Gemini, Perplexity and Google AI Overviews know, understand and mention your business.
About AI SEO services →SEO training
Practical SEO training for your team, on-site or online, from the fundamentals to technical SEO, content and link building, using your own website.
View training →SEO consulting
Independent advice for your marketing team or agency: a second pair of eyes on strategies, migrations and big decisions before they cost you.
About consulting →Also: technical SEO · link building · SEO audits · international SEO
From SEO to GEO/SEO
Your customers no longer ask only Google
People who used to type a few keywords now ask an AI assistant a full question and get a single, summarised answer back. If you are not in that answer, you are invisible to that customer. That is why I work with a combined GEO/SEO approach.
SEO
Search Engine Optimisation
Ranking in the organic results of Google and Bing for the searches your customers actually make.
- A technically sound, fast website
- Pages that match search intent precisely
- Authority built on relevant links and mentions
GEO
Generative Engine Optimization
Being named inside the answers of ChatGPT, Gemini, Perplexity and Google AI Overviews, not just listed as one of ten blue links.
- Clear, quotable facts about your business
- Structured data that helps language models recognise you
- Mentions on sources AI models trust
How I work
Three pillars decide whether you get found
Every project starts with the same question: what is holding your visibility back the most? The answer almost always sits in one of these three pillars.
Technical
Can search engines and AI crawlers fetch, read and understand your pages? Speed, structure and indexing are the foundation of technical SEO.
Technical SEO training →Content
Pages that fully answer the question behind a search. Clear, well-supported answers are exactly what language models pick up and repeat.
Content training →Authority
Links and mentions from trustworthy websites prove your business matters, to Google and to AI alike.
Link building training →Freelancer or agency?
Why work with a freelance SEO consultant?
At an agency you often talk to an account manager while others do the work. With SEOmotion you always deal with me: the consultant who analyses your site, sets the strategy and does the work.
Direct contact
Short lines and quick decisions, with no middlemen.
Senior experience
Over ten years in SEO, from global brands to small businesses.
No lock-in
A fixed price per project or month, and you can stop when you want.
About me
More about me
Hi, I'm Bob Crombag
I have spent more than ten years working in SEO, gaining my experience at leading international agencies iProspect (Dentsu) and DEPT®, in roles from SEO Executive to Head of SEO/GEO. There I worked for brands such as Philips, AkzoNobel, ING and eBay. In 2017 I founded SEOmotion to make that expertise available to independent businesses and growing companies as well.
What drives me is making SEO understandable and turning it into measurable revenue. Based in the Netherlands, I work with clients across the country and abroad, including the United Kingdom and Germany, and I am comfortable advising in both English and Dutch.
10+years in SEO
2017SEOmotion founded
EN & NLadvice in both languages
What you gain
Why investing in search visibility pays off
Good SEO is not about attracting as many visitors as possible, but the right ones. Picture a bike shop that ranks first for ‘buy an e-bike’ and is also recommended by an AI assistant when someone asks which shop to choose.
More revenue
People who see you first click through sooner and are more likely to buy from you than from a competitor.
Lower acquisition costs
Customers come to you instead of the other way round, which saves ad spend and time.
A stronger brand
Being mentioned again and again on Google and in AI answers builds trust and recognition.
Knowledge base
Want to learn more about SEO and GEO?
“I am now in my third year of working with Bob. He takes care of all the SEO work for our organisation and we are very pleased with it. Bob knows his field inside out, and his enthusiasm takes you along with him as a client. Whenever there is something I need to do myself, he sends me a very clear overview that explains in simple steps how to go about it, which is really pleasant to work with. We have achieved great results in our search rankings and we keep growing. In short, we are very happy and satisfied with Bob”
Frequently asked questions
How much does an SEO consultant cost?
It depends on your website, market and the amount of work. At SEOmotion I work with a fixed price per project or per month, so you know where you stand upfront, without an annual contract. Read more about SEO costs.
What does an SEO consultant do?
An SEO consultant analyses how your website performs in search engines and improves its technical setup, content and authority so that you rank higher for searches that bring in customers. At SEOmotion that now includes visibility in AI search as well.
What is the difference between SEO and GEO?
SEO is about ranking in the results of Google and Bing. GEO (Generative Engine Optimization) is about getting AI assistants such as ChatGPT and Gemini to mention and recommend your business in their answers. A strong SEO foundation is the starting point for both.
Why hire a freelance SEO consultant rather than an agency?
With a freelancer you deal directly with the person doing the work. That usually means faster turnaround, a more personal approach and more flexibility than a large agency, and you are not paying for layers of management.
How do I get my business mentioned in ChatGPT?
Publish clear, factual information about your business, structure it with schema markup and earn coverage on websites that AI models trust. The most effective steps depend on your market, and I am happy to map them out with you.
Do you work with international clients?
Yes. I advise in English and Dutch and work with clients in the United Kingdom, Germany, Belgium and the Netherlands, including on international and multilingual websites.
Curious what SEO and GEO could do for your business?
Tell me where your business stands today and where you want to take it. In a short, no-obligation call we will work out which steps will make the biggest difference.