Technical SEO services: get the foundations right
A website search engines and AI crawlers can find, read and understand quickly.
Technical SEO is the foundation of your visibility. If search engines and AI crawlers can't fetch, read or quickly load your pages, even the best content won't perform. I find technical bottlenecks and fix them, or guide your developer through the fixes.
What is technical SEO?
Technical SEO covers every optimisation to the technical side of your website that affects how search engines crawl, render and index it: page speed, mobile experience, URL structure and internal linking, canonicals, redirects, structured data and the way JavaScript is used.
See also the three pillars of SEO for how it connects with content and authority.
What I review and improve
- Crawlability and indexing: robots.txt, XML sitemaps, index coverage and crawl budget
- Site speed and Core Web Vitals: LCP, INP and CLS on mobile and desktop
- Rendering and JavaScript: is key content in the raw HTML, or only after scripts run?
- Duplicate content: canonicals, parameters, pagination and duplicate pages
- Site architecture: URL structure, navigation, internal links and click depth
- Structured data: schema markup for rich results and AI search
- International sites: hreflang and language or country versions
- Migrations: redirect plans and monitoring for a new website or CMS
When technical SEO matters most
- Online shops and sites with hundreds or thousands of pages
- Websites built on a JavaScript framework
- During a migration, redesign or CMS change
- When rankings or traffic drop without an obvious reason
How a technical SEO project runs
- Technical SEO audit: a full crawl of your site plus Search Console data
- Prioritisation: a list of fixes ranked by impact and effort
- Briefing: clear tickets for your developer, or I implement them myself
- QA: I test changes before and after they go live
- Monitoring: catching new issues early
What technical SEO delivers
Better indexing
Your most important pages get found and indexed.
A faster website
Better Core Web Vitals and a smoother experience for visitors.
Ready for AI
Content AI crawlers can read straight away.
Why choose SEOmotion as your technical SEO specialist?
You work directly with me, Bob Crombag. I have more than ten years of SEO experience, gained at the international agencies iProspect (Dentsu) and DEPT®, where I worked for brands such as Philips, AkzoNobel, ING, eBay and PostNL. Since 2017 I have been bringing that experience to independent businesses and growing companies through SEOmotion.
No account managers, no juniors taking over your project and no long lock-in contracts. Just honest advice, clear priorities and reporting you can actually follow.
I have done technical SEO for large, international websites with complex structures, and I know how to write recommendations development teams will actually pick up.
Related services and guides
Frequently asked questions
What is technical SEO?
Technical SEO is every optimisation to your website's technical setup, such as speed, indexing, structure, canonicals and structured data, that determines how well search engines can crawl and understand it.
What's the difference between technical SEO and on-page SEO?
On-page SEO focuses on the content and elements on a page, such as copy, titles and headings. Technical SEO focuses on the infrastructure underneath: how pages load, get discovered and get indexed.
Do I need a developer to implement the fixes?
Not always. I provide clear, prioritised instructions and can implement many changes myself, depending on your CMS.
Curious what SEO and GEO could do for your business?
Tell me where your business stands today and where you want to take it. In a short, no-obligation call we will work out which steps will make the biggest difference.